1 minute read.

This is quick tip number 2 in our series of marketing for accountants guides.

An audience persona is a profile of your target client that describes them as though they are a real person. An audience persona is different to a target audience, this persona is your ideal client and considers the decisions they make before committing to a service.

4 minute read.

Digital marketing covers any form of marketing that uses electronic devices. In this blog we list some simple and free digital marketing for accountants strategies that you might not have thought of but are easy to implement to increase your reach online without having to dedicate too much of your time to.

1 minute read.

Our first quick tip in our series of marketing for accountants.

Many small accounting firms neglect this basic step, but monitoring your competitors is something that you should do regularly. Check their websites, sign up to their mailing lists, contact them for details of their fees, read their reviews, and follow them on social media. Knowing offhand how much your competitors are charging, their services, and their strengths and weaknesses will give your marketing strategy direction, clarity and purpose. The more you know about your competitors, the better you can work towards competing with them.

Action: Identify the main competitors in your area. Spend one hour looking at each competitor and list their strengths and weaknesses

4 minute read.

In our recent survey we found that only 30% of small accounting firms were using social media to market their practice. Many accountants feel that social media is not relevant for their firm or will take too much time to implement into their marketing strategy. However, not only is social media a positive and powerful marketing tool, not having social media can be actively detrimental to your firm by restricting your ability to present your voice online and by affecting the trustworthiness of your firm if clients are suspicious of your lack of presence.

5 minute read.

Marketing for accountants is tough and many tax and accounting firms neglect their marketing, whether it’s because they’re too busy, don’t think they need to, or are just not sure where to start. This article is a great place to start if you’re a small firm or sole practitioner who wants to get going with your marketing.