3 minute read.
Newsletters are useful marketing tools for businesses of all shapes and sizes. Whether you send your newsletter out via email or in the post, it’s a useful way of touching base with existing customers, potential customers, and everyone in between.
To create an effective newsletter, decide what your goal is. Do you want to generate new leads, inform existing customers about new products, or inform them of impending HMRC deadlines? Think about where your newsletter fits in with a larger marketing strategy and formulate a content goal accordingly.
Look for a free newsletter template online if you need help putting something together. Applications such as Canva, Capterra, MS Word, and Adobe are all a good place to start.
If you are sending out an email newsletter, MailChimp provides a template that you can edit to suit your needs. Print newsletters can easily be created in MS Word and printed out on a colour printer.
Fill your newsletter with engaging content. Include plenty of visual material, such as photos, charts, and infographics. Add a strong call to action at the end of the newsletter, such as a link to your website or an invitation for clients to get in touch. Proofread your newsletter before sending. Silly typos will make your newsletter look highly unprofessional.
Overall, make sure the content of your newsletter is relevant to your clients, answering common questions and concerns, and pointing them in the direction of how you can help them further.
If you’d like to get started with your accounting newsletter for clients, sign up for a free trial to our content marketing subscription Practice Marketing to get access to articles that you can use straight away.