2 minute read.
Viral marketing encourages people to share information online. You have probably seen a ton of viral marketing posts on social media, such as the ice bucket challenge a few years ago, designed to raise awareness of motor neurone disease. Accounting firms can take lessons from these.
Unfortunately, creating a viral marketing campaign is not easy. There is a large element of luck involved, and if it looks like you’re trying too hard, you probably are.
Viral content is very shareable, so use this as your starting point. Images are best posted on Facebook and Twitter, whereas video content is perfect for Instagram and YouTube.
Use hashtags to help people find your content. Plenty of brands get a head’s up by hijacking an existing viral trend, such as a funny meme or a memorable ad.
Action: Try to humanise your brand. Be funny. Be likeable. Be memorable. This ensures your marketing content is more engaging and, therefore, more likely to be shared on social media.
For more marketing tips, download our free factsheet: 21 Marketing Tips for Accountants and Tax Professionals.