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Essential monthly tax news and marketing strategies for busy accounting and tax professionals.

Marketing tip #6 – Why business cards are still relevant

Question mark on blackboard

4 minute read.

There is a misconception that business cards are no longer relevant. After all, it’s now easier than ever to connect with clients in the digital realm, thanks to social media sites like LinkedIn. But business cards ARE still relevant.

A well-designed business card has one purpose in life: it creates the right impression when handed over at a business meeting or after an elevator pitch. The card tells people who you are, what you do, and how to contact you.

Professionally printed business cards tell prospective clients you mean business. They don’t even need to be that expensive if your accounting firm is operating on a tight budget.

Evaluate your business card carefully. Is it visually appealing? Will it appeal to your target audience? Does it send the right message? Does it look high-quality?

As with all other marketing materials, business cards must show your branding colours and logo. Design your business card so that it is a continuation of your website, brochures, and other branding materials.

Action: Keep a stack of business cards on you at all times, so you never miss an opportunity to bring a new client on board.

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